What We Do

Total Produce takes the complexity out of buying fresh fruit and vegetables from the markets. We can currently supply retail stores, sub-wholesalers and restaurants all around the upper North Island. Ordering is as simple as logging into the website the day before delivery, selecting products and confirming your order, all with clear pricing. Your order is then delivered in premium condition early the next day.


  • Free delivery, no hidden costs (volume dependent)

  • Free crate and pallet returns with every delivery

  • Transparent potential gross profit reporting – on every product line

  • Tailored recommended retail pricing

  • Price comparison to major chains, keeping prices competitive

  • Weekly crate and pallet reporting

Total Produce 1

Order online with transparent pricing

Total Produce 2

Picked to order and inspected for quality


  • Warehousing facilities

  • Specialist cool storage

  • Quality inspections before dispatch

  • Deliveries available Monday through Saturday

  • Regular in store visits with specialist advice/assistance

  • Centrally located to all major markets


  • Experienced produce buyer

  • Daily buying off all major markets

  • Bulk purchasing power and market support

  • Promotional schedule/pricing set 10 days in advance

  • Wide range of all products available, including specialist lines (pre-packed salads)

Total Produce 3

We bulk order from markets with fresh stock in overnight


Trucks delivery direct to your door


  • Online ordering through web portal

  • Stock arrives early the day following order

  • Weekly invoicing with a single account – no daily invoices from multiple markets

  • Clear pricing on all products when ordering

  • Simple claims process for returned products

  • Easily see the total cost of your ordering and potential profit

About Us

Russell and the team takes care of the daily produce buying across all the major markets, as well as organising everything to make sure the produce gets to stores on time. With over 25 years in the fresh fruit and vegetable industry, where he has been responsible for wholesale buying through to dealing directly with growers and retail establishments, Russell makes sure that your requirements are the companies priority.

Russell Thomas